With the takeover by the second generation in January 2022, a new breath of fresh air has swept through the manufactory. Building on the success of the past years, with GROCH & ERBEN we’ve set ourselves the goal of challenging ourselves again and again with our range and of creating new unique products.
The mix of our Baumkuchen is a combination of tradition and modernity. Using traditional handwork, we not only continue to create our Baumkuchen ORIGINAL 1819 with sugar glaze and a fine hint of lemon according to the original recipe by Maria Groch, but at the same time we also embark on a journey around the world with our products in terms of taste. The focus is always on creating timeless products and making our Baumkuchen a unique taste experience.
In particular, it’s the full taste with a light-airy structure which is the hallmark of our Baumkuchen and makes it so popular. To ensure that this remains the case, we also avoid frills at GROCH & ERBEN and reduce our ingredients to the essentials. So we only use sustainable and honest raw materials and the finest Belgian chocolate. Artificial flavours and preservatives are prohibited in our manufactory.
In the new chapter of the now German-Danish family manufactory, the preference for Scandinavian lightness and minimalist design also meets the topic of sustainability, which will be an important issue for everyone in the decades to come. At GROCH & ERBEN, we know that we cannot be and are not yet fully sustainable, but this spurs us even more to achieve this goal in the very near future through new processes, packaging materials and especially new products.